We present the most exciting and curious sex facts from 2024. The year was marked by astonishing discoveries, new trends, and open discussion about sexuality. Here are the most interesting and funniest highlights:
Daily sex as a health booster?
In 2024, our surveys revealed that couples who have regular sex are not only happier, but also physically fitter . According to research, a daily orgasm increases the production of "happy hormones" and improves the immune system . But don't panic: Not everyone necessarily considers daily sex a necessity—most respondents prefer quality over quantity.
Manual stimulation makes a comeback
2024 was the year many people returned to traditional "handjob." In one of our surveys, 32% of customers stated that they increasingly rely on manual stimulation instead of electrical devices. The " handjob " trend could therefore be a response to the flood of high-tech products and a desire for "real" and "close" sensations.
Sex toys for couples remain the hit
We found that sales of sex toys for couples in 2024 actually increased compared to the previous year. Particularly popular were smart vibrators that can be controlled via apps to optimize your sex life for long-distance relationships. With features like remote control and individually adjustable vibration patterns, these products offer a whole new level of intimacy.
Women and sexuality: How to express your desires openly
Threesome sex: An adventure for brave couples and singles
The comeback of lubricant – as multi-tasking heroes
Who would have thought that lubricants would make a comeback in 2024? With the ever-growing number of innovative and organic lubricants that not only aid sex but are often also used as massage aids , lubricants have once again found a permanent place in the bedroom. Products with soothing ingredients like chamomile or aloe vera are particularly popular.
Sex toys made from sustainable materials
Sustainability remains a major topic – also in the erotic sector. More and more customers are paying attention to the environmental friendliness of their products. The market for sustainable sex toys made from recyclable materials or natural rubber is growing rapidly. 2024 was the year Loveiu entered into partnerships with several manufacturers offering eco-friendly alternatives – a trend that is expected to continue to gain momentum in the coming years.
One in three people talks about their sexual fantasies
No more taboos: 2024 was the year in which a third of surveyed customers spoke more openly about their sexual desires and fantasies. While in the past, many people kept their desires to themselves, 2024 saw a clear trend toward more communication and understanding in relationships . The steadily growing number of educational platforms and blogs is also apparently contributing to society becoming increasingly relaxed about sexuality.
“Coffee party” with a twist – sex as a morning ritual
Some people swear by starting the day with sex and a cup of coffee – a combination that not only lifts the mood but also provides an energetic start to the day, which greatly boosts creativity and productivity.
The “sock myth” – an eternal topic of debate
"Should I keep my socks on during sex?" – In 2024, this was a hot topic of discussion in many bedrooms. Nearly a third of people said they would never wear socks during sex. The question remains unanswered, but the topic still sparks raucous laughter among couples.
“Snack and sex combo” as the best date idea
Another survey in 2024 showed that nearly 40% of singles prefer a cozy snack to expensive restaurants for their dates – and that this "snack date night" often ended in the comfort of their own home with... a cozy sex movie night. Especially popular: chips, chocolate, and popcorn. I don't know why, but snacks seem to create the perfect "love vibe"!
2024 was not only a year of discoveries, but also of laughs. From "coffee sex" breakfasts to "snack date nights," 2025 is sure to bring even more absurdities and fascinating insights into the world of love.
Loveiu is the leading Swiss online sex shop with a comprehensive guide that offers you tips on sex toys and a fulfilling sex life. Check back occasionally and look out for great reviews.
