We know the preferences of the Swiss

In 2024, our surveys found that couples who have regular sex are not only happier, but also physically fitter . According to research, a daily orgasm increases the production of "happy hormones" and improves the immune system . But don't panic: daily sex is not necessarily considered necessary by everyone - most of those surveyed prefer quality over quantity.

2024 was the year in which many people returned to classic "handjob". In one of our surveys, 32% of customers said that they were increasingly relying on manual stimulation instead of electrical devices. The " handjob " trend could therefore be a reaction to the flood of high-tech products and a need for "real" and "close".

We found that in 2024, sales of sex toys for couples have increased compared to the previous year. Particularly popular: smart vibrators that can be controlled via apps to optimize love life for long-distance relationships. With features such as remote control and individually adjustable vibration patterns, these products offer a whole new level of intimacy.

Who would have thought that lubricants would make a real comeback in 2024? With the ever-growing number of innovative and organic lubricants that not only help with sex but are also often used as massage gels , lubricants have once again found a permanent place in the bedroom. Particularly popular: products with soothing ingredients such as chamomile or aloe vera.

Sustainability remains a big issue - also in the erotic sector. More and more customers are making sure that their products are environmentally friendly. The market for sustainable sex toys made from recyclable materials or natural rubber is growing rapidly. 2024 was the year in which Loveiu entered into a partnership with several manufacturers offering environmentally friendly alternatives - a trend that is expected to continue to gain importance in the coming years.

No more taboos: 2024 was the year in which a third of the customers surveyed spoke more openly about their sexual desires and fantasies. While in the past many people kept their desires to themselves, 2024 saw a clear trend towards more communication and understanding in relationships . Apparently, the steadily growing number of educational platforms and blogs is also contributing to society becoming more relaxed about sexuality.

Some people swear by starting the day with sex and a cup of coffee – a combination that not only lifts the mood, but also provides an energetic start to the day, which greatly boosts creativity and productivity.

“Should I keep my socks on during sex?” – In 2024, this was a hot topic of discussion in many bedrooms. Almost a third of people said they would never wear socks during lovemaking. The question remains unanswered, but the topic still causes loud laughter among couples.

Another survey in 2024 showed that almost 40% of singles prefer their dates to a cozy snack rather than expensive restaurants - and that this "snack date night" often ended in their own four walls with... a cozy sex movie evening. Particularly popular: chips, chocolate and popcorn. No idea why, but snacks seem to create the perfect "love vibe"!

2024 was not only a year of discoveries, but also of laughs. From "coffee sex" breakfasts to "snack date nights". In 2025, we can certainly expect even more absurdities and fascinating insights into the world of love life.

Loveiu is the leading Swiss online sex shop with a comprehensive guide that offers you tips on sex toys and a fulfilling love life. Check back occasionally and look out for great reports.