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Cuddling as a ritual: Using oxytocin specifically for closeness, trust & pleasure

Time to read 5 min

Cuddling is more than a loving gesture. It's a biological need – and one of the most powerful tools for closeness, relaxation, and bonding.
In a time when so much is fast, loud and digital, conscious touch can have an almost healing effect.

What many don't know: Cuddling triggers the so-called "bonding hormone" oxytocin in our bodies – a natural cocktail of love, calm and security.
And this hormone not only has emotional effects, but also amazing effects on desire, trust and sexual well-being.

At loveiu.ch we see cuddling as part of a holistic sexuality – not as a replacement for sex, but as its foundation.

What exactly is oxytocin?

Its nickname: the "cuddle hormone" or "love hormone" .
Because it influences how we perceive closeness, reduce stress, and feel connected to other people.

Effects of oxytocin:

  • Promotes trust and bonding

  • Reduces stress and anxiety

  • Lowers blood pressure

  • Increases empathy

  • Supports healing processes

  • It promotes the production of other feel-good hormones such as serotonin.

In the context of sexuality, this means:
Oxytocin opens us up emotionally and physically. It creates a sense of security, and security is the basis for pleasure.

Cuddling – the underestimated pleasure enhancer

Sexuality is often equated with intensity, friction, or orgasm.
But the true magic begins before that – in the silent, tender connection between two bodies.

Cuddling can build desire without pressure.
Because while you feel closeness, your body breathes more deeply, muscles relax, and your skin becomes more sensitive to subtle stimuli.

The more time you take, the more oxytocin is released – and the stronger the feeling of trust and security becomes.
This trust is what later enables more intense sexual experiences.

Why rituals are important

A ritual is a conscious act with meaning.
When you make cuddling a ritual, you anchor closeness in everyday life – not as a spontaneous exception, but as part of your relationship culture.

Especially during stressful times, cuddling can be an anchor that brings you back to the present.
It creates a space where you can meet – without expectation, without distraction, just with presence.

A cuddling ritual means:

  • to end the day consciously

  • Using proximity as a language

  • Bringing mindfulness into relationships

Cuddle

How cuddling releases oxytocin

The greatest effect is achieved through calm, even touch – ideally skin on skin.

Just 20 seconds of hugging or 10 minutes of cuddling is enough to noticeably increase oxytocin levels.
But quality counts more than quantity: it's about genuine feeling, not routine.

Particularly effective:

  • gentle stroking of the back or arms

  • Place your head on your chest and feel your heartbeat.

  • regular breathing in the same rhythm

  • Maintain eye contact

These small gestures activate the sensory nerve pathways that release oxytocin – this is biochemistry that feels like love.

Oxytocin & Sexuality

During sex, large amounts of oxytocin are released – especially during orgasm.
But what is often forgotten is that it starts much earlier.

Tender touch, kisses, loving caresses – all of this gradually builds up hormone levels.
The higher he climbs, the easier it is to let go.

Oxytocin creates trust – and trust allows devotion.
That's why people feel especially connected after emotional or loving sex.

Fun Fact:
Studies show that couples who cuddle regularly – before or after sex – are more satisfied and emotionally stable in the long term.

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Cuddling in self-love

Cuddling doesn't always require two people.
You can also activate oxytocin on your own – through conscious self-touch, mindful care, or the use of toys with gentle, body-close vibrations.

For example:

  • Apply body oil and massage slowly into the skin.

  • Touch your body in the mirror without judgment.

  • Wrap yourself in a blanket and consciously feel the warmth

This strengthens your body awareness and sends signals of security – even without a partner.

Toys can even enhance this effect if they are used gently, rhythmically, and in conjunction with breathing.

Cuddling with toys – yes, that's possible.

Not every toy has to vibrate or drone. There are many products that promote warmth, softness, and closeness – without overstimulation.

  • Warming toys : Vibrators or dildos that warm up to body temperature are particularly pleasant in winter.

  • Soft toys made of silicone : feel like skin and are ideal for body contact.

  • Massage toys help to playfully relax the body and thus naturally release oxytocin.

A shared massage with a toy or oil can also deepen your cuddling ritual – the perfect combination of tenderness and sensuality.

How to integrate cuddling into your everyday life

Especially in long-term relationships or in hectic everyday life, closeness can easily be lost.
Cuddling as a ritual helps to consciously bring them back.

Ideas for cuddling rituals:

  • Lying in bed together for 10 minutes every evening without a mobile phone – simply breathing and feeling.

  • Consciously savor the sensations after sex, instead of getting up immediately.

  • Reserve one weekend per month just for tenderness – without any pressure to perform.

  • Experiment with massage oils to make physical contact more sensual.

It's not about duration, but about presence.
An honest moment is worth more than an hour of routine.

What happens if we don't cuddle enough?

Touch is a basic human need. Its absence can trigger long-term stress – both physical and mental.
Chronically low oxytocin levels are associated with sleep disturbances, irritability, and loneliness.

Especially in winter, when light and warmth are lacking, cuddling is like an emotional vitamin.

It strengthens the immune system, improves mood and reduces the stress hormone cortisol.

Your body needs touch – and it can be sensual.

Conclusion: Closeness is the most beautiful pleasure enhancer

Cuddling is not a substitute for sex – it is its foundation.
Oxytocin turns touch into connection, closeness into trust, and tenderness into desire.

In a world that is getting faster and faster, cuddling is an act of slowing down – and a reminder that sexuality doesn't always have to be loud.

Make cuddling your ritual.
Whether with a partner or alone – consciously use touch to relax your body, calm your mind and bring your desire back into balance.

Because sometimes the most beautiful orgasm begins with a hug.

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